Sustainable Business Practices: The Future of Corporate Responsibility
Ahairwe Frank and Atukunda Lucky
Faculty of Business Administration and Management Kampala International University Uganda
Email: ahairwefrank56@gmail.com; lucky.atukunda@studwc.kiu.ac.ug
ABSTRACT
Sustainable business practices have emerged as an essential facet of corporate responsibility in response to mounting global concerns over environmental degradation, socio-economic inequalities, and the climate crisis. This paper examines the growing significance of sustainability in the modern business landscape, underscoring its dual role as an ethical obligation and strategic opportunity. It also examines key strategies for integrating sustainable practices, such as employee engagement, supply chain optimization, and the adoption of innovative technologies. Additionally, it delves into methods for measuring sustainability impacts, emphasizing accountability and stakeholder engagement. While recognizing challenges such as resource constraints and greenwashing risks, the paper highlights how these obstacles can be reframed as opportunities for innovation and long-term resilience. By adopting progressive sustainability strategies, businesses can align their operations with the principles of environmental stewardship and social equity, ensuring sustained economic growth and enhanced corporate reputation.
Keywords: Sustainable Business Practices, Corporate Responsibility, Environmental Stewardship, Social Equity, Supply Chain Optimization.
CITE AS: Ahairwe Frank and Atukunda Lucky (2025). Sustainable Business Practices: The Future of Corporate Responsibility. IDOSR JOURNAL OF ARTS AND MANAGEMENT 10(1):25-27. https://doi.org/10.59298/IDOSRJAM/2025/101.202700