Advocacy Campaigns: The Power of Effective Legal Communication

Samanya Bulhan

Department of Public and Development Studies Kampala International University Uganda

Email: samanya.bulhan@kiu.ac.ug

ABSTRACT

Advocacy campaigns are increasingly vital in shaping public opinion, influencing policy, and promoting social justice. Within this dynamic landscape, legal professionals play a crucial role in advancing causes through effective communication. This paper examines how legal advocacy, particularly through social and digital platforms, can be optimized to reach diverse audiences, foster coalitions, and shape legislative outcomes. Legal communication, as both an art and a strategy, involves more than mere transmission of facts; it requires understanding the audience, crafting persuasive messages, and choosing appropriate channels to mobilize support. By analyzing case studies, communication strategies, coalition-building practices, and ethical considerations, the paper demonstrates how legal advocates can responsibly and powerfully engage in public discourse. It emphasizes the need for a shift from traditional court-bound narratives to more inclusive, multimodal approaches that bridge the gap between law and society. Ultimately, this study presents a comprehensive framework for enhancing advocacy through effective legal communication, aiming to democratize access to justice and inspire systemic change.

Keywords: Legal advocacy, legal communication, social justice, digital platforms, audience engagement, coalition-building, public policy.

CITE AS Samanya Bulhan (2025). Advocacy Campaigns: The Power of Effective Legal Communication. IDOSR JOURNAL OF ARTS AND HUMANITIES 11(3):7-12. https://doi.org/10.59298/IDOSRJAH/2025/113712